Finding a Good Copywriter
If you want to generate an income online, you're going to have to have a web site. If you want that web site to generate income, it should be written very well. Unless you're good at copywriting already it's wise to hire someone well-qualified to write the text on your web site. An effective copywriter can help you make far more money than you could ever hope to see if you attempted to write the text yourself. Obviously, not all copywriters are born equal. Some copywriters are extremely talented. Some dream of having talent but are simply trying to make some money because they've heard that online copywriting is easy. Here is how you will be able to tell them apart.
Does the writer have a website of his or her own? Any copywriter that is interested to write web copy has to have a site that houses their bio, their resume, several samples and whatever else they feel the need to share. If they don't have a site of their own, how are they supposed to help you with your own website? Take note of the copy used on this web site also. If you see many grammar and spelling errors, this is a terrible sign.
How favorably do you respond as you read the copywriter's own text? This goes beyond the simple finding of grammar and spelling errors. Does the web site copy trigger an emotional response as you read it? Does it make you like the the copywriter? Does the copy make you want to keep reading and find out more about him or her? Does it make you want to jump to employ them right away? Does the copy make you feel like you should click away? Does it cause you to feel angry? These are all important reactions and you should heed to them.
Do some more background search on the copywriter. Seek reviews for the copywriter on third-party web sites and online forums. It is likely that the only reviews on the copywriter's website are going to be positive ones. Do a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews and testimonials merit attention. You must also ask the writer for a couple of references. Be sure that you follow up and really get in contact with those references and ask for an honest opinion from them.
It is crucial to actually go over any samples furnished to you by the writer. Ask for additional samples than are displayed on the writer's site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing seems like address a rewritten Wikipedia article, you need to find someone else.
There aremany ways to determine whether or not a copywriter is worthy of hiring. You need to do some homework and try to find out more about the writer in terms of his or her principels, reputation and personal character.